adidas and neuro11 collaborate to understand and assist athletes in managing pressure in sports. Insights from professional athletes and amateurs reveal the importance of equipping athletes with tools to handle pressure. A toolbox of techniques tailored to each sport is created to help athletes access their optimal zone and perform at their best.
adidas Teams Up with neuro11 to Help Athletes Manage Pressure in Sports
( Credit to: News )
adidas, a leading sports brand, has partnered with neuro11, a prominent sport neuroscience company, to gain a deeper understanding of how pressure affects athletes in football, basketball, and golf. By studying the minds of professional athletes such as Emiliano MartÃnez, Ludvig Ã…berg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs, adidas and neuro11 aim to assist athletes worldwide in better comprehending and managing pressure in high-stakes moments.
Similar Pressure Levels for Athletes at All Levels
A study conducted by adidas and neuro11 revealed that both grassroots athletes and elite athletes experience equally intense levels of pressure during crucial sporting moments. However, elite athletes demonstrated up to 40% greater effectiveness in managing this pressure. These findings emphasize the importance of equipping next-gen athletes with the tools necessary to handle and overcome pressure.
Developing a Toolbox of Techniques
Based on the specific insights gained from the study, adidas and neuro11 have created a toolbox of techniques to aid athletes in managing pressure during their games. These techniques are tailored to each sport and provide athletes with a comprehensive understanding of pressure's impact, specific in-game moments affected by pressure, and the brain zones measured by neuro11's state-of-the-art brain technology. The goal is to help athletes access their optimal zone, where they can perform at their best.
Insights from the Training Sessions
The training sessions conducted with the athletes shed light on various aspects of pressure management. The reports provide detailed information on how pressure manifests in each sport, the brain areas affected by pressure, and the main takeaways from each athlete's training session. By sharing these insights, adidas and neuro11 aim to support athletes in enhancing their mental focus during high-pressure moments.
Science-Backed Tips for Athletes
To further assist athletes in managing pressure, the reports offer science-backed tips for specific situations in each sport. These tips include guidance on striking the optimal area of a goal during penalty kicks, utilizing time to regain focus before shooting a free throw, and understanding the impact of dwell time on putting in golf. By incorporating these tips into their training and game strategies, athletes can enhance their mental performance during critical moments.
Conclusion
The collaboration between adidas and neuro11 has provided valuable insights into how athletes experience and manage pressure in sports. By sharing these findings and offering practical techniques and tips, adidas aims to empower athletes at all levels to better understand and overcome pressure. With this knowledge, athletes can optimize their mental focus and perform at their best during high-stakes moments, ultimately enhancing their overall performance in their respective sports.