Discover the innovative projects of Dentsu Lab Tokyo that redefine the relationship between technology and love. From brainwave analysis to haptic technology, explore how these groundbreaking ideas shape human connection in the digital age.
Dentsu Lab Tokyo: Exploring Love and Connection in the Digital Age
( Credit to: Lbbonline )
Dentsu Lab Tokyo, established in 2014, is an innovation workshop that combines technology and creativity to shape the future, solve societal issues, and offer new forms of expression. With a focus on love and passion, Dentsu Lab Tokyo has pioneered groundbreaking ideas that challenge the relationship between humanity and technology.
( Credit to: Lbbonline )
Recently, their innovative works were showcased in the exhibition "Technology Finds Love" at the Ad Museum Tokyo, inviting visitors to interact, touch, and be moved by these displays.
Flower of Your Mind: Analyzing Emotions through Brainwaves
( Credit to: Lbbonline )
One of the captivating exhibits at the "Technology Finds Love" exhibition was "Flower of Your Mind." Visitors were asked to think about someone they love while their brainwave patterns were analyzed using dentsu's Kansei Analyzer🄬. This analysis measured various emotions such as favor, interest, concentration, relaxation, and stress. The resulting data was then transformed into a unique flower image, with each petal representing a different emotion. This organic representation of human emotions served as a personalized symbol and memento of love.
( Credit to: Lbbonline )
Hugtics: Revolutionizing the Power of Embrace
( Credit to: Lbbonline )
"Hugtics" revolutionizes the power of embracing using cutting-edge technology. By stimulating the release of oxytocin, the love hormone, this innovative concept enhances happiness, self-esteem, and mental well-being. Users wear a vest woven with artificial muscles and engage in a hug with a human-shaped sensor. The vest captures the "hug data" and reciprocates the hug with the same force. Additionally, the positive changes in brain waves are displayed, providing insight into the transformative power of an embrace. Hugtics has the potential to be used in healthcare, mental health support, and even in spreading love remotely.
( Credit to: Lbbonline )
Necomimi: Expressing Emotions with Cat-like Ears
( Credit to: Lbbonline )
Derived from the Japanese words for "cat-ears," Necomimi is a headband equipped with cat-like ears that move based on the wearer's brainwave patterns and emotions. Whether feeling loved, focused, or relaxed, these expressive ears help users communicate their emotions instinctively. Necomimi gained popularity through its association with Manga and Japanese street fashion, becoming a social media sensation and even earning recognition as one of TIME Magazine's "50 Best Inventions of the Year."
( Credit to: Lbbonline )
All Players Welcome: Empowering Inclusivity in Electronic Music
( Credit to: Lbbonline )
The All Players Welcome project empowers individuals with physical disabilities to express their love for electronic music through technology. Dentsu Lab Tokyo enabled a paralyzed DJ, Masatane Muto, to mix tracks using eye movement and perform at gigs worldwide. Recently, they expanded the project by allowing Masatane to operate an avatar using 'Electromyography Signals,' enabling him to engage with his audience in real-time, whether in the Metaverse or on a digital screen. This project creates opportunities for inclusivity and artistic expression.
( Credit to: Lbbonline )
Haptic Field: Enabling Visually Impaired Sports Experience
( Credit to: Lbbonline )
Haptic Field is a groundbreaking sports viewing device designed to enable visually impaired individuals to experience live games through touch. Initially developed for soccer enthusiasts, this technology allows users to feel the position of the ball on a miniature pitch console as it moves in real-time. By offering visually impaired fans greater access to the excitement of sports, Haptic Field opens up new possibilities for inclusive and immersive experiences.
Up-cycling Possibility: Transforming Discarded Objects with Technology
In an era where human-made mass exceeds all living biomass, Dentsu Lab Tokyo introduces the concept of up-cycling through technology. Inspired by the Japanese art of Kintsugi, which involves repairing broken objects with gold or lacquer, this project applies the same principle using microchips. By incorporating microchips into abandoned objects, they gain new functionality, meaning, and value. This modern approach to appreciating and interacting with discarded items encourages sustainable practices and love for the environment.
Future Masterpieces: Confronting Ocean Pollution through AI and Art
Dentsu Lab Tokyo utilizes artificial intelligence (A.I.) to create thought-provoking exhibits that portray the future devastation of ocean pollution. By imitating the styles of iconic masterpieces, the exhibition captures the public's attention and raises awareness about the escalating volume of plastic waste in our oceans. The fusion of A.I. and art empowers our humanity to confront and address environmental challenges.
Conclusion: Reimagining Human Connection in the Digital Age
Dentsu Lab Tokyo's "Technology Finds Love" exhibition showcased a range of innovative projects that explore the connection between technology and love in the digital age. From brainwave analysis transforming emotions into flowers to haptic technology revolutionizing the power of hugs, these exhibits redefine how we perceive and interact with love. Through their groundbreaking ideas, Dentsu Lab Tokyo continues to push boundaries and inspire us to reimagine the possibilities of human connection and expression in the ever-evolving world of technology.