Explore the growing presence of food in visual culture, from viral TikTok recipes to art and design. Discover how food's tangible communicative power and deep-rooted significance make it an integral part of our lives.
The Rise of Food in Visual Culture: A Passing Trend or an Eternal Element?
( Credit to: Collater )
In recent times, food culture has taken the internet by storm, sparking a trend that has now permeated the world of visual culture. From viral TikTok recipes to fashion collaborations and successful documentaries, food seems to be experiencing a renaissance. However, food has always held a prominent place in art, photography, and design. This begs the question: is this just a passing trend, or are we witnessing the glorification of an element that has always been an integral part of our lives?
( Credit to: Collater )
In 2020, the talk about food reached new heights, with the emergence of lockdown recipes and culinary trends like Dalgona Coffee. Social media platforms like TikTok showcased the lives of private chefs and their culinary creations, captivating viewers with dishes like Heirloom Tomato Galette. In 2023, the focus seems to have shifted to the pomegranate, a fruit symbolizing fertility and with deep roots in mythology, art history, and religious texts. Fruits and vegetables have become protagonists in this rebirth, as evidenced by the works of artists like Michael Crichton, Dan Bannino, and Stephanie Sarley.
The Tangible Communicative Power of Food
( Credit to: Collater )
The success of food in visual culture can be attributed to its tangible communicative power. The colors, textures, and flavors of food evoke memories and emotions, creating a strong connection with the viewer. Food has always been a part of our daily lives, and its presence in art and photography reflects our collective experiences. The current trend may just be a manifestation of our innate relationship with food, rather than a fleeting fad.
( Credit to: Collater )
The Next Fruit in Focus
( Credit to: Collater )
As food continues to captivate our attention, one can't help but wonder which fruit will be the next to receive the spotlight. Tomatoes and pomegranates have already had their moment, preceding the popularity of avocados and bananas. The allure of food in visual culture seems to be an ever-evolving phenomenon, constantly seeking new flavors and aesthetics to explore.
( Credit to: Collater )
Conclusion
( Credit to: Collater )
The rise of food in visual culture is not merely a passing trend but rather a celebration of an element that has always held significance in our lives. From ancient mythology to modern-day culinary creations, food continues to captivate and inspire artists, photographers, and designers. Its tangible communicative power and ability to evoke memories make it a timeless subject of artistic expression. So, as we embrace this current wave of food obsession, let us appreciate the everlasting connection between food and our visual culture.
( Credit to: Collater )