Charlotte Tilbury expands her beauty empire with a groundbreaking fragrance collection developed with neuroscience and emotion-boosting molecules. Experience the transformative power of scent with six unique fragrances designed to unlock emotions of love, happiness, sex, calm, energy, and empowerment. Each fragrance is meticulously crafted using cutting-edge technology and ingredients to create an olfactory symphony that transports you to another world. Discover the future of fragrance with Charlotte Tilbury's innovative collection.
Charlotte Tilbury Launches Fragrance Collection of Emotions: Unlocking the Power of Scent
( Credit to: Fashionunited )
Celebrity make-up artist and entrepreneur Charlotte Tilbury is expanding her beauty and skincare empire with a debut collection of fragrances developed with master perfumers at flavors and fragrance company IFF and backed by neuroscience.
The six new fragrances are powered by emotion-boosting molecules, designed to unlock a range of emotions, including feelings of love, happiness, sex, calm, energy, and empowerment.
Commenting on the fragrance collection, Charlotte Tilbury, said in a statement: "From dreams to science to ingredients to each beautiful bottle, you are stepping into the future of fragrance. This is a spectacular, olfactive revolution in the beauty industry.
My fragrances are for everyone and are the result of harnessing the expertise of world-renowned perfumers, cutting-edge technology, neuroscience, 40 years of research, and the most extraordinary olfactive symphony of ingredients to create my most innovative collection ever."
Harnessing the Power of Emotion-Boosting Molecules
Each scent in Charlotte Tilbury's fragrance collection has been meticulously developed with emotion-boosting molecules. These molecules have been carefully chosen to unlock specific emotions, such as love, happiness, sex, calm, energy, and empowerment. By harnessing the power of these molecules, the fragrances aim to transport the wearer to a different emotional state.
Charlotte Tilbury collaborated with master perfumers at IFF, a renowned flavors and fragrance company, to create this groundbreaking collection. The fragrances have been backed by neuroscience, with more than five billion data points analyzed to measure the impact of fragrance notes on different individuals and their emotions.
The Science Behind the Fragrances
Charlotte Tilbury's fragrance collection is the result of cutting-edge technology and scientific research. Through the use of artificial intelligence and IFF's proprietary algorithm, known as the 'IFF ScentCube,' specific emotions were identified and targeted through scent combinations or fragrance accords.
Dr. Céline Manetta, senior consumer science manager at IFF, explains: "We measure the emotional power of ingredients by understanding the specific effect they have on us and we identify which emotions they enhance. We then use artificial intelligence with an IFF proprietary tool that analyzes all this data and gives perfumers innovative ingredient combinations to enhance specific emotions. It creates a specific palette of ingredients so they can compose with it."
The Creation of the Fragrances
Charlotte Tilbury worked closely with IFF's master perfumers to bring her vision of each emotion to life. Using naturally derived fragrance oils, synthetic raw materials, and accords, they created a combination of "Magic Fragrance Notes" that capture the essence of each emotion.
The fragrances were carefully crafted to have a lasting impact, with some scents lasting up to 18 hours. Through trial research, it was found that the fragrance 'Magic Energy,' with its top notes of reawakening bergamot oil and earthy myrtle oil, had the biggest response, boosting and enhancing energy levels for 98% of users during a week-long trial.
A Fragrance for Every Emotion
Charlotte Tilbury's fragrance collection offers a scent for every emotion. Whether you're seeking the dreamy heights of love, the calming oasis of serenity, or the energizing power of nature, there is a fragrance that caters to your desired emotional state.
The collection includes 'Love Frequency,' 'Calm Bliss,' 'Cosmic Power,' 'Joyphoria,' 'Magic Energy,' and 'More Sex.' Each fragrance is carefully composed using specific ingredients and scent combinations to evoke the intended emotion.
The Art of Packaging
Charlotte Tilbury has paid meticulous attention to detail in the packaging of her fragrance collection. The bottles are inspired by 18th Century alchemist potions and perfume bottles, with spire-like lids reminiscent of the Great Pyramids of the Ancient Egyptians.
Each fragrance features numbers derived from numerology and their own historic symbols, as well as a corresponding color to represent the feeling each perfume evokes. The packaging also includes mantras written by Charlotte Tilbury to provide an extra boost of magic to the wearer.
Availability and Pricing
The Charlotte Tilbury Fragrance Collection of Emotions will be launched on April 30 via the 'Easy Beauty for You' app, followed by a release in Charlotte Tilbury stores and website from May 2.
The fragrances are available in 100ml bottles priced at £130 / $150, 10ml travel sprays priced at £20 / $25, and a discovery set box containing six 1.5ml bottles priced at £25 / $30.